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Exact Abacus launch brand re-fresh and website portfolio ahead of its 30th Birthday

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Exact Abacus has started its 30th Birthday celebrations early with the launch of a new brand and four new websites. The Chorley based business, founded in June 1984, are a market leader in e-Commerce services, providing back office and e-Commerce software, outsourced fulfilment and digital marketing services.

Managing Director, Lee Gregson comments “Our 30 years in business are a huge achievement especially through the recession. We decided that our success should be matched with communications that reinforce our heritage and offering.”

The brand re-fresh strategy focused on the company’s end-to-end proposition for e-Commerce services; a valuable solution for any online retailer looking for business growth and a cost-effective solution. The branding exercise aimed to simplify the proposition. Lee continues; “Exact Abacus supports e-Commerce businesses but market feedback suggested that our audience was not aware of the extent to which our services inter-link. We set about to clarify our portfolio and develop our future success with online retailers.”

The strategy led to the development of four new websites; one for each service and a website to explain the Exact Abacus Group. Exact Abacus Digital, the company’s digital marketing agency, designed and developed the brand and website portfolio. Lee says: “With our very own agency, specialising in website design and development, user experience, conversion rate optimisation and responsive design, we were lucky enough to have the in house expertise to drive our strategy forwards. We now have principle marketing platforms that encompass interactive lead generation tools, a polished experience across all devices and our growth plans are supported.”

To find out more about Exact Abacus and its business services visit www.exactabacus.com, or follow us on Twitter @ExactAbacusLtd.

About Exact Abacus Limited

Founded to serve the mail order industry in 1984, Exact Abacus Limited has always been a pioneer in end-to-end, multi-channel solutions. Today, Exact Abacus are leading experts in e-Commerce and business management solutions, digital marketing, outsourced fulfilment and customer care. For more information visit www.exactabacus.com

Exact Abacus Software’s in-house team of designers and developers have been researching, testing and developing the 3EX.NET software platform for over 10 years. The result has culminated in the most comprehensive, flexible and scalable software solution on the market. Time after time, Exact Abacus Software have been first to market with new innovations, from stock control and warehouse management, to m-Commerce and channel management. For more information visit www.exactabacussoftware.com

Exact Abacus Digital are specialists in Conversion Rate Optimisation – turning visitors into loyal customers. As an e-Commerce web design and user experience agency, the Exact Abacus Digital team looks are every stage of the customer journey. Combining the latest technology with innovative design and navigation, Exact Abacus Digital create the ultimate experience for website visitors. For more information visit www.exactabacusdigital.com

Exact Abacus Fulfilment handles everything from storage, order processing and fulfilment to customer services, returns handling and data entry. With intelligent business management software to support and track stock movements or customer interactions, Exact Abacus customers gain total accuracy, and transparency is guaranteed. More often than not, customer orders and enquiries go hand in hand. So our warehouse team works closely with our inbound call centre, ensuring a smooth and reliable service. For more information visit www.exactabacusfulfilment.com

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