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Ahlers AG opts for Microsoft Dynamics AX 2012 from AlfaPeople


International and integrated – Microsoft Dynamics AX Apparel & Textile from AlfaPeople to support fashion manufacturer Ahlers AG business processes in future.

Herford, 25  August 2014  –  Never before have we experienced such fast-moving times as today.

Development  cycles  are  accelerating  in  technology  just  as  in  fashion.  Investing  in  highperformance  software,  which  continuously  handles  complex  business  processes,  is  essential  in order  to  remain  viable  for  the  future.  Fashion  company  Ahlers  was  faced  with  the  challenge  of renewing their current ERP system – thanks to the amalgamation of Microsoft Dynamics AX with Apparel  &  Textile,  Porini’s  industry  solution, in  future  Ahlers  will  benefit  from  an  internationally operational, fully integrated  business application, whose functional scope will support and improve the business processes in a flexible way.

“In  our  selection  process,  we  conducted  a  targeted  search  for  a  standardized  ERP  application, which is suited to our industry, and which provides  the conditions for internationalisation and is technologically  future-proof”,  explains  Uwe  Dubbert,  Managing  Director,  Head  of  IT/Telecom Services,  Ahlers  Group.  The  solutions  from  Microsoft,  Porini  and  AlfaPeople  met  all  of  the presented requirements. Microsoft Dynamics AX 2012  Apparel & Textile will be adopted after being introduced  to  all  the  companies  in  the  Ahlers  AG  group  of  8  clothing  brands  with  diverse requirements and 550 users in six major and diverse smaller company sites across Europe.

In  addition  to  comprehensive  performance  capabilities  and  factors  such  as  multilingualism  and multi-country  capability,  the  user-friendly  and  simple  handling  of  the  ERP  software  was  also particularly  convincing. Dubbert continues, “Through the introduction of Microsoft Dynamics AX as an ERP application, we are continually moving our IT into the Windows world, with the familiar and  uniform  operability  and  integration  with  applications  such  as  Word,  Excel,  PowerPoint  and Outlook in place, which also presents numerous advantages for our employees.”

Around  three  years  ago  at  Ahlers,  in  order  to  select  the  ERP  solution  they  began  to  compare various application systems as part of an initial rough analysis; Dynamics AX quickly emerged as the favourite as regards technology. The decision to introduce Apparel & Textile preceded several months of intensive analysis with the involvement of AlfaPeople. “During this time, effectively we tried out the forth-coming collaboration – we were able to get a precise picture of the AlfaPeople consultants’ industry and IT expertise. Furthermore, it became clear that we work well together.”

Andreas Palsbröker, Managing Partner at AlfaPeople, is proud that his employees’ skills and their industry  expertise  were  once  again  convincing:  He  said,  “To  have  won  a  well -known  customer such as Ahlers is a further milestone on our path to becoming a leading international provider of Dynamics AX in the textiles and retail industry.“

About Ahlers: Ahlers AG is one of the largest listed fashion manufacturer with its main focus on men’s fashion in Europe and has been a reliable partner to the small-to-medium-sized and large specialised retail channel for more than 90 years. As an innovative, financially strong company, it can  react  swiftly  and  flexibly  to  the  demands  of  the  time  and  the  markets.  Baldessarini,  Pierre Cardin,  Otto  Kern,  Pioneer  Authentic  Jeans,  Pionier  Jeans  &  Casuals,  Pionier  Workwear,  Jupiter and  Gin  Tonic  count  among  their  brands  and  they  supply  high-fashion  collections  for  every occasion and at different pricing levels for the modern man.

Further information at: http://www.ahlers-ag.com

About AlfaPeople

AlfaPeople is one of the largest Microsoft Dynamics partners in the world with more than 400 employees in 14 countries focused on Microsoft Dynamics AX and CRM. Companies receive  strong  standard  business  solutions  and  industry-specific  functionality  to  make  their solution a perfect fit and deliver competitive advantages. Thousands of successful projects in all industries, for all business models and sizes of business can attest to the performance of Microsoft Dynamics and millions of end-users use Microsoft Dynamics as a tried and trusted solution.

The  AlfaPeople  Group is  one of the top 10 Dynamics partners worldwide and  is  recognised as a member of the Inner Circle 2014 for Microsoft Dynamics. Since 2005, AlfaPeople belongs to the Microsoft President‘s Club’.