SAP SE (NYSE: SAP) today announced that The Rockport Group, a global premier comfort shoe brand, has gone live with the SAP® Fashion Management application to unify wholesale, retail and business-to-business channels and to address the changing needs of the market.
The Rockport Group turned to SAP to reach a broader global audience and support its entrance into new markets, such as China, and to strengthen its presence in existing markets such as the United States, Canada, Japan, Korea, Portugal and Spain. Rockport has three brands — Rockport, Aravon and Dunham — and more than 300 locations in over 60 countries. The company has also gone live with the SAP Customer Activity Repository application and SAP Hybris® solutions to provide a 360-degree view of customers globally.
SAP Fashion Management, launched in January 2014, is a multichannel, vertically integrated fashion application that harmonizes wholesale, retail and manufacturing processes within one back-end software system. Built in collaboration with four customers, including adidas Group, SAP Fashion Management currently supports over 70 customers worldwide including Benetton, Brooks Brothers and more.
SAP Fashion Management, combined with SAP Customer Activity Repository and SAP Hybris solutions, enables Rockport to orchestrate responses to customer activity and order fulfillment in an increasingly complex omnichannel retail environment. Specifically, the solutions enable vertically integrated retail brands to:
Base their plans and forecasts on real-time customer insights
Break down data silos and enable real-time data access, visibility and analytics with software and technology from SAP
Anticipate each customer’s needs; develop promotions, assortments and programs that boost market share; and optimize customer experience across channels.
Blend digital and physical channels to give customers one personalized view of the brand
“With SAP solutions, we have significantly more visibility into our inventory and financials, enabling us to better serve our customers and deliver a modern experience,” said Ram Reddy, CIO, The Rockport Group. “We look forward to continuing this relationship with SAP as we transform to meet the demands of today’s shopper.”